ESTATEST · MOBILE · EDTECH
Broker exam prep you can trust on the go
Tl;dr
Estatest turns scattered broker exam prep into a Hebrew-first mobile study flow: question practice, timed mock exams, progress tracking, and V2 search/explanations that replace group-thread guesswork with trusted answers.
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1,400+
Downloads
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30K+ ₪
ARR from V1 launch
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Search + explanations
Redesign focused on question search and trusted explanations - the gaps we saw in study groups.
Overview
Real-estate exam prep built for the phone
Estatest helps candidates prepare for Israel's real-estate broker licensing exam through personalized question practice, timed mock exams, and clear progress tracking - all in a Hebrew-first mobile experience.
The product needed to feel encouraging for first-time test takers while still supporting power users who return daily to close knowledge gaps before exam day.
User journey
User journey
From download to exam-ready
- Download
- Onboarding
- Practice
- Answer
- Review
- Install from the store
- Open the app
- Welcome & value screens
- Reach the home hub
- Pick exam, practice, or search
- Review format & timing
- Read the question
- Answer via bottom drawer
- View score & breakdown
- Return to weak areas
"I need something I can study on the bus."
"OK - I know where to start."
"I know exactly what mode I'm entering."
"The question stays visible while I answer."
"I can see what's left to improve."
Problem
No way to practice broker exams on the go
Before Estatest, there was no dedicated mobile app for practicing Israel’s real-estate broker (תיווך) licensing exams in your pocket. Candidates relied on PDFs, desktop sites, or scattered question banks - making it hard to study during commutes, breaks, or short daily sessions.
Even when people found questions, there was no reliable way to understand why an answer was correct - candidates turned to Facebook study groups and often got conflicting replies instead of clear explanations.
The same study gaps kept repeating
Three patterns repeated across Facebook prep groups - the brief for V1 and later V2.
From study groups
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Is there a good app to study for brokerage exams?
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Why is the answer B and not A?
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What’s the correct answer - and which law section?
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Looking for a tool -
Stuck after answering -
Crowdsourced trust
Looking for a tool
Study groups are full of posts asking if a good app exists - and getting no clear answer.
Stuck after answering
People know the letter grade but not why - or which law section backs it up.
Crowdsourced trust
The same question gets different replies in the comments, with no single reliable source.
Let candidates study during short daily windows
User goal
Turn exam prep into a repeatable mobile habit
Business goal
Explain answers without relying on Facebook threads
User goal
Use V2 to deepen trust and retention
Business goal
V1
From sketches to a shipped study app
Sketched a mobile flow for licensing-exam prep, then shipped V1.
30K+ ₪ ARR · V1 shipped
Home hub
One place to start - practice, mock exam, and progress visible without hunting through menus.
Question by question
Short sessions built for the bus and the break - answer, get feedback, keep going.
Clear pass / fail
Results that feel like exam day - so candidates know what to drill next, not just a score.
V1 marketing
The same blue brand system powered the launch story - Facebook banner and a promo film that sold the pocket study habit.
Before
PDFs, desktop sites, and study-group posts scattered across the day.
After
A mobile home hub with clear paths into practice, mock exams, and progress.
From candidates
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I found it four days before the exam and passed largely thanks to it. Fun, easy, and accessible.
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There's an app that actually helped me a lot.
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Finally something that isn't another boring PDF.
V2
V1 got candidates practicing on the phone. V2 closed the trust gap - search and law-backed explanations inside the app.
V2
Here are some of the key V2 flows
Redesign focused on question search and trusted explanations - the gaps we saw in study groups.
Practice by year
Drill past exams by year - pick a set, start a session, and stay in one clear practice path.
Answer the question
One question at a time with instant right/wrong feedback - so every tap teaches something.
Answers drawer
Pull up the answer sheet mid-session - see what you marked, jump to any question, keep moving.
Back to the quiz
Leave a sheet or explanation and land right back on the question - no losing your place.
Mock exam
Mock exam - 25 questions like the real test
Pink-accented timed mode: start a full exam, move question by question with a timer, and resume if you leave mid-way. Different job than practice - here the goal is exam-day readiness.
Practice questions
Practice questions - choose how to drill
Orange-accented practice mode: pick by topic, by year, or a recommended set, then get instant right/wrong feedback. No exam timer - just focused reps.
Searched question
A question I searched for - lookup with receipts
When someone already has a specific question, they search the bank, open that one item, and toggle a law-backed explanation. Not a practice session, not a mock exam - lookup.
Before
Candidates posted screenshots and waited for conflicting answers.
After
V2 adds searchable questions and explanations backed by law and book references.
Outcome
Results
1,400+ downloads and strong pass-rate feedback from candidates - with V2 adding question search and trusted explanations.
V1 launched to real candidates - downloads, revenue, and pass-rate signal from the field.
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1,400+
Downloads
-
30K+ ₪
ARR from V1 launch
-
Trusted prep
Clear explanations after every answer - structured study, not comment threads.
Reflection
My key takeaways
Make practice obvious
Licensing prep is stressful enough; the app has to make the next action visible the second candidates open it.
Trust needs receipts
Answers are not enough when people are studying law-backed material. Explanations and references turn a practice app into a trusted tool.
Mobile wins the gaps
The strongest use case was not a long study session. It was the bus ride, the break, and the last few days before the exam.
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